Lipitor – Spot

October 4, 2014

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Lipitor, the world’s biggest selling drug about to lose its patent with a strategic loss of sales force in certain regions. A need for a new kind of sales device to communicate clinical and cost messages to work across multi regions. The brief was to create “the most engaging e-detail ever” with a film that works across the EMEA. A film in 8 different languages with continuity of visual and the same strong brand protection message, that works online, offline and on mobile platforms.

I was in charge of designing and building the the environments and developing the treatment to ensure a seamless fit between the live footage and the CGI.

Creative directing in conjunction with TBWA\PW
Production agency – Plastic Interactive
Directing and Live footage – Simon Robinson

Software: After effects and Cinema 4D


Lipitor live footage green screen
Lipitor live footage green screen
Lipitor live footage green screen
Lipitor live footage green screen
Lipitor live footage green screen
Lipitor live footage green screen
Lipitor live footage green screen
Lipitor live footage green screen
Lipitor live footage green screen
Lipitor live footage green screen
Lipitor live footage green screen
Lipitor live footage green screen
Lipitor live footage green screen
Lipitor live footage green screen
Lipitor live footage green screen
Lipitor live footage green screen
Lipitor live footage green screen
Lipitor live footage green screen
Lipitor live footage green screen

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